Issue: 2009/Vol.19/No.4, Pages 47-60
SIMULATION MODEL OF CONSUMER DECISION MAKING
Agnieszka Kowalska-Styczeń
Cite as: A. Kowalska-Styczeń. Simulation model of consumer decision making. Operations Research and Decisions 2009: 19(4), 47-60.
Abstract
In this paper a simulation model is presented, which by means of a cellular automaton allows us to analyze the process of decision making by consumers. The model takes into account the influence of the neighborhood, as well as of advertising. It works on the basis of a two-dimensional cellular automaton with a von Neumann neighborhood.
Keywords: model, cellular automaton, consumer behavior
Received: Accepted: