Issue: 2023/Vol.33/No.3, Pages 59-73
INTERNET DIGITAL CONTENT PRICING AND SUBSCRIBERS CONTROL
Sobhi Mejjouali
, Lotfi Tadj
Cite as: S. Mejjouali, L. Tadj. Internet digital content pricing and subscribers control. Operations Research and Decisions 2023: 33(3), 59-73. DOI 10.37190/ord230304
Abstract
We use optimal control theory to determine the optimal rate of change in the subscription fee and the optimal ratio of ad space to the total web page space for a web content provider. An optimal solution is obtained using the maximum principle approach and the model predictive control approach. Numerical experiments show that it is preferable to use the first approach when the planning horizon is short and the second approach when the planning horizon is long.
Keywords: maximum principle, model predictive control, optimal control, web content pricing
Received: 11 October 2022 Accepted: 1 June 2023
Published online: 21 September 2023