Issue: 2020/Vol.30/No.3, Pages 65-75
ASSESSMENT OF STRATEGIC DECISIONS OF ENTERPRISES OPERATING IN INTERNATIONAL MARKETING IN THE ERA OF MODERN TECHNOLOGIES
Małgorzata Łęgowik-Małolepsza
Cite as: M. Łęgowik-Małolepsza. Assessment of strategic decisions of enterprises operating in international marketing in the era of modern technologies. Operations Research and Decisions 2020: 30(3), 65-75. DOI 10.37190/ord200304
Abstract
The issue of assessment of strategic decisions in the company has been approached while indicating their impact on the implementation of modern technological solutions and the methods for their financing. The essence of the strategy of the company has been presented, taking into account the impact of strategic decisions on the changes in the adopted strategy of the enterprise based on the literature studies. The considerations presented in the empirical part include the results of the research conducted in the multinational chemical company. The objective of the study was to learn and assess the relationships between the implementation of modern technological solutions and the effectiveness of strategic decisions on the methods for their financing. The research methods applied to accomplish the objective are literature studies, a case study and the following techniques related to analysis are used: the analysis of return on investment, and the analysis of financial leverage effect. The issue of assessment of strategic decisions is important and up-to-date due to its impact on the continuity of business operations and maintaining a competitive advantage on the market. This study is an attempt to fill the observed research gap regarding the relationships between the implementation of modern technological solutions and the effectiveness of strategic decisions on the methods for their financing.
Keywords: strategic decisions, multinational companies
Received: 5 February 2020 Accepted: 16 October 2020